Meet Our Team

Meet the team behind ArtsRising, a passionate group of marketing technologists and arts advocates, dedicated to empowering arts organizations in the digital age. Our team combines technical know-how with a profound appreciation for the arts, helping cultural organizations streamline their MarTechStack operations, amplify their impact, and reach broader, more diverse audiences. 

Founder and CEO

Grace Cho is a visionary arts leader who seamlessly blends artistic excellence with innovative marketing technology. As the founder of ArtsRising, she is transforming how cultural organizations navigate the digital landscape, equipping nonprofits with strategic audience engagement, cutting-edge MarTech solutions, and sustainable growth strategies. With expertise spanning fundraising, artistic programming, and business development, she is a trusted consultant and thought leader in the arts industry.

She is also the founder and Executive Director of the New Orchestra of Washington (NOW), where she has spearheaded groundbreaking programs that expand access and equity in the arts. She established Beyond Our Dreams, an educational partnership with local schools that brings high-quality music education to diverse communities, and Music for the Global Majority, a bold initiative that amplifies underrepresented voices in classical music and reimagines DEI practices in the field. Through these efforts, she continues to create a lasting impact, ensuring that classical music remains inclusive and relevant for all.

Grace’s entrepreneurial drive is deeply rooted in her artistic background. Grace started her career as a performer, having earned her doctorate in piano performance and appeared on prestigious stages, including Carnegie Hall, the Kennedy Center, and Seoul Arts Center. The discipline, creativity, and dedication she developed as a conservatory-trained pianist now fuel her passion for strengthening arts organizations and fostering vibrant, connected communities. Whether on stage or behind the scenes, Grace is shaping the future of the arts and culture sector through bold leadership and innovation.

Grace Cho

Marc Lee

Vice President of Technology Management

As Vice President of Technology Management at ArtsRising, Marc Lee brings a wealth of experience in auditing and redesigning MarTechStacks to empower nonprofits with innovative marketing solutions. With a focus on optimizing processes and amplifying audience engagement, he specializes in tailoring MarTech environments that align with each client’s unique goals.

Marc has worked extensively with arts organizations, including orchestras and museums. Through his unique methods and manuals, Marc has helped organizations navigate the complexities of modern marketing technology, from website development and CRM implementation to email automation and audience analytics.

At ArtsRising, Marc leverages this deep, hands-on expertise to drive meaningful impact by equipping nonprofits with tools that not only improve efficiency but also create lasting connections with their communities.

Outside of his professional pursuits, Marc is passionate about language learning and cross-cultural communication. He is fluent in Korean and English and has an intermediate command of Japanese and Spanish, with ongoing efforts to enhance his skills and become quadrilingual.