The ArtsRising Three-Pillar Framework™

The ArtsRising Three-Pillar Framework is a unified, strategic approach designed to elevate your organization’s digital presence. It integrates three core services—The Digital Stage Framework™, The Audience Flow System™, and The Story in Motion System™—to create a cohesive, mission-driven strategy. Together, these pillars help arts organizations build a strong, sustainable digital ecosystem, improving everything from audience engagement to long-term growth.

The pillars are deeply interconnected. The Digital Stage Framework™ focuses on optimizing your website as the heart of your digital presence. The Audience Flow System™ leverages email and CRM strategies to nurture relationships and drive engagement. Meanwhile, the Story in Motion System™ uses social media and ads to amplify your message and grow your audience. Together, they create a fully integrated marketing ecosystem, where each pillar feeds into and supports the others for maximum impact.

While you can choose to implement one pillar based on your specific needs, we recommend adopting the full three-pillar system for the most effective and sustainable growth. Each pillar is designed to complement and enhance the others, ensuring your digital strategy is cohesive and well-rounded. By integrating all three, you can build a unified, multi-channel approach to achieve your mission.

Results vary depending on your organization's size, goals, and current digital setup. However, many clients begin to see meaningful improvements in audience engagement and data-driven insights within 3 to 6 months. As we track and refine your strategy, you'll notice increased brand visibility, stronger relationships with your audience, and greater alignment across your digital channels.

Our Three-Pillar Framework is specifically designed for nonprofit arts organizations—whether you're a small community theater, a large orchestra, or a cultural institution. It helps organizations of all sizes and disciplines build a cohesive digital presence that reflects their unique mission and resonates with their audience.

Getting started is easy! Simply reach out to us for a consultation, and we’ll discuss your goals, challenges, and current digital presence. From there, we’ll work with you to design a personalized strategy using our three-pillar approach. Whether you want to start with one pillar or roll out the full system, we’ll guide you every step of the way.

Absolutely! Our framework is designed to be flexible. We understand that every organization is unique, and we tailor our approach to fit your specific needs, goals, and audience. We collaborate closely with you to ensure that each pillar aligns with your mission, vision, and resources.

Our goal is to give you the bandwidth to focus on your mission work. While there will be some internal involvement, much of the work is streamlined through our systems and automation and handled by our team. We act as your fractional department of digital marketing and communications. We also provide ongoing support and optimization to ensure your digital strategy continues to run smoothly and efficiently.

We track success using a combination of key performance indicators (KPIs) such as audience growth, engagement rates, conversions (donations, ticket sales), and the effectiveness of email campaigns and social media efforts. By continuously monitoring and analyzing these metrics, we refine your strategy to ensure optimal results.

What sets our framework apart is its holistic, integrated approach. Many organizations treat their website, email, and social media efforts as separate entities. We bring them together in a seamless, data-driven ecosystem that maximizes your reach, engagement, and growth potential. Our system isn’t just about promoting events—it’s about telling your story in a way that builds trust, deepens relationships, and strengthens your organization’s identity.