Founding Story

A marketing technology stack, or MarTech stack, is a collection of tools and platforms designed to help organizations manage, optimize, and analyze their marketing efforts. For nonprofit arts organizations, this could include tools for email marketing, social media scheduling, donor management, and performance analytics—all aimed at engaging supporters and amplifying your mission. At ArtsRising, we specialize in crafting tailored MarTech solutions for nonprofits, ensuring that every tool works seamlessly to support your mission and address the unique challenges often faced by nonprofit arts organizations with limited resources. 

Nonprofit arts organizations operate with unique challenges, such as limited budgets and small teams. A MarTech stack helps streamline repetitive tasks, improves communication with supporters, and provides data-driven insights to make smarter decisions. It ensures your organization stays relevant and effective in today’s digital-first world. ArtsRising understands these challenges and offers expert guidance to help you select, implement, and manage the right tools, maximizing your impact without overextending your resources. 

Start by identifying your organization’s specific goals and challenges. Are you looking to increase ticket sales, grow your donor base, or improve audience engagement? Once you’ve defined your needs, research tools that address them. Prioritize platforms that integrate well with one another and offer user-friendly interfaces, so your team can adopt them with ease. At ArtsRising, we take the guesswork out of this process by offering personalized recommendations, setup support, and structured management workflow, ensuring you get the most out of your investment. 

While some tools can be costly, many platforms offer nonprofit discounts or free versions with basic features. Additionally, investing in the right technology can save money in the long run by increasing efficiency, improving fundraising efforts, and enhancing audience engagement. Think of it as a strategic investment in your organization’s future. ArtsRising can help identify cost-effective solutions, leveraging our industry expertise to help you access affordable tools that deliver maximum results. 

Here are a few examples of tools commonly used by nonprofit arts organizations: 

• Email Marketing 

• Social Media Management 

• Donor Management 

• Event Management 

• Analytics and Reporting 

At ArtsRising, we don’t just recommend tools; we help you integrate them into a cohesive strategy (“we stack them!”), ensuring that every platform works together to achieve your goals. 

Regularly review your tools to make sure they’re meeting your needs. As your organization grows and evolves, you may need to upgrade or replace certain platforms. Stay informed about new technologies and trends, and don’t hesitate to seek expert advice to optimize your stack. With ArtsRising, you’ll have a partner dedicated to keeping your MarTech stack up-to-date and aligned with your evolving mission so that you can focus on the important work of realizing your organization’s vision and mission.